Personal project based in inspirational quotes and my life experiences.

Selection of portrait photography taken throughout the years

Mama y la Tribu are a group of midwives specialized in the integral accompaniment of women in all their stages. I created the logo inspired by their connection with their clients and the building of ‘Mama y la Tribu’ community.

I helped them to develop the visual communication for their instagram account giving them templates and guidelines to follow through. Brand Identity elements were created to use in social media and other places such as the outside of the building.

Photography was an important part of their brand as it such an intimate service that needs human interaction and it’s important clients meet their midwives somehow through images before having a personal interaction.

Combination of Lettering and Illustration.

Series of Hand Painted Bottles for Restaurant SOPA BOBA in Mallorca, Spain.

Hand painted signs for Mexican Restaurants in Sayulita, Nayarit, México. I start looking the space, then making a draft of how it would look like, and then paint the final design :)

Nodalpic is the first app that certifies your pictures in blockchain with the geolocalization and timestamp on real time. I worked on the website design and copyright of the claim ‘Pics don´t lie’. The website is functional rather than informative that is the reason I had to create a dashboard where users could have access to their pictures or message other persons.

All People Count is a solidarity initiative to bring people with special needs closer. There will be an event to raise funds to prepare some magic workshops for autistic people thoughout the year. I worked on the identity and photography of the project. The typography was chosen to give a human touch to it, avoiding strong colors to make it pleasant for any person with special needs but keeping it colorful.

My participation in the 36 Days of Type project that invites designers to express their particular point of view about alphabet letters and numbers.

Written and design by Laura Lorenzo.
All pictures by Laura Lorenzo.

A cookbook that includes recipes that were used in Cuba, especially after the dissolution of the Soviet Union. Due to the shortage of food, Cuban people had to adjust their diet and cheat others in order to survive, using unorthodox ingredients such as condoms and floor mops. 

Bodyla is a marketplace and a management platform that specializes in sports and group wellness activities. It allows professionals to focus on doing their work more efficiently, reducing management tasks. I created the look & feel for their instagram account, using brand colors and adding some personality with the curvy lines that go all around to give the idea of movement. Posters and brochures were also created to inform of the benefits of using Bodyla and encouraging the use of the platform.

Poster based in a Carl Jung quote. Photography & Lettering combined.
Pictures taken for fashion blogger @Emilinalove (instagram account)

Gaming Block is a company that uses blockchain to make online gaming more secure. I created the brand identity and copywriting. The typeface was chosen to give a “Casino style type” and the colors give a playful and magical look but keeping it businesslike.

Cover versions of the famous cult book
‘The Dice Man'

The book tells the story of a psychiatrist who begins making life decisions based on the casting of a dice.

‘The dice governs his every decision and each throw takes him further into a world of risk, discovery and freedom. As the cult of the dice grows around him the old order fades; chance becomes his religion, the dice is God'

Pictures taken and video made for the competition of Redken City Beats for Paco La Torre. Hair Salon Live True London