I designed and illustrated the official flyer for a festival in Yelapa, Mexico, capturing the event’s vibrant and organic atmosphere. Beyond the promotional artwork, I led the creation of all on-site signage using recycled wood found around the festival grounds. Each sign was hand-painted, blending sustainability with a handmade aesthetic. With the support of two volunteers, we painted and installed over 100 unique signs in just 3 days, transforming the space with functional and artistic direction.
I created the visual identity, new logo, and flyer design for this unique Festival Retreat—a blend of the vibrant spirit of a festival with the grounding experience of a wellness retreat. The branding invites people into a space of connection, nature, music, and self-discovery.
This piece was created during a live painting event. I arrived with no plan, just the intention to flow with whatever came through in the moment. As I painted, I realized I had no control over how the work would take shape. Instead of resisting, I surrendered to the process. Each stroke became an act of trust, allowing intuition and spontaneity to lead the way.
The painting unfolded naturally, raw and unfiltered an honest reflection of being present and letting go. That’s why I called it Out of Control, a reminder that sometimes the most authentic creations emerge when we release the need to control the outcome.
I designed these scarves for the brand Culto Mar, inspired by the vibrant traditions of Mexican carnival. Through research, I explored the rich symbolism and cultural meanings behind the festivities, carefully translating them into detailed, hand-illustrated motifs. The design celebrates the colorful spirit, folklore, and energy of the carnival, creating a wearable piece of art that honors its heritage.
Hand painted signs for Mexican Restaurants in Sayulita, Nayarit, México. I start looking the space, then making a draft of how it would look like, and then paint the final design :)
My participation in the 36 Days of Type project that invites designers to express their particular point of view about alphabet letters and numbers.
Written and design by Laura Lorenzo.
All pictures by Laura Lorenzo.
A cookbook that includes recipes that were used in Cuba, especially after the dissolution of the Soviet Union. Due to the shortage of food, Cuban people had to adjust their diet and cheat others in order to survive, using unorthodox ingredients such as condoms and floor mops.
All People Count is a solidarity initiative to bring people with special needs closer. There will be an event to raise funds to prepare some magic workshops for autistic people thoughout the year. I worked on the identity and photography of the project. The typography was chosen to give a human touch to it, avoiding strong colors to make it pleasant for any person with special needs but keeping it colorful.
Poster based in a Carl Jung quote. Photography & Lettering combined.
Pictures taken for fashion blogger @Emilinalove (instagram account)
Cover versions of the famous cult book
‘The Dice Man'
The book tells the story of a psychiatrist who begins making life decisions based on the casting of a dice.
‘The dice governs his every decision and each throw takes him further into a world of risk, discovery and freedom. As the cult of the dice grows around him the old order fades; chance becomes his religion, the dice is God'
Mama y la Tribu are a group of midwives specialized in the integral accompaniment of women in all their stages. I created the logo inspired by their connection with their clients and the building of ‘Mama y la Tribu’ community.
I helped them to develop the visual communication for their instagram account giving them templates and guidelines to follow through. Brand Identity elements were created to use in social media and other places such as the outside of the building.
Photography was an important part of their brand as it such an intimate service that needs human interaction and it’s important clients meet their midwives somehow through images before having a personal interaction.
Personal project based in inspirational quotes and my life experiences.
Selection of portrait photography taken throughout the years
Combination of Lettering and Illustration.
Nodalpic is the first app that certifies your pictures in blockchain with the geolocalization and timestamp on real time. I worked on the website design and copyright of the claim ‘Pics don´t lie’. The website is functional rather than informative that is the reason I had to create a dashboard where users could have access to their pictures or message other persons.