Mama y la Tribu are a group of midwives specialized in the integral accompaniment of women in all their stages. I created the logo inspired by their connection with their clients and the building of ‘Mama y la Tribu’ community.
I helped them to develop the visual communication for their instagram account giving them templates and guidelines to follow through. Brand Identity elements were created to use in social media and other places such as the outside of the building.
Photography was an important part of their brand as it such an intimate service that needs human interaction and it’s important clients meet their midwives somehow through images before having a personal interaction.